Sfer Ik Museion

Project Location: Tulum, Mexico

Project Date: September 2023

Project Scope: Creative Direction + User Generated Media

For the Sfer Ik Museion in Tulum, we created a visually captivating UGC content campaign that highlights the organic architecture and the immersive experience the space offers. Through a series of dynamic, thoughtfully composed images, we captured the essence of Sfer Ik—where nature, art, and design converge seamlessly.

Each photo serves as a reflection of the unique aesthetic of the space. From the interplay of light filtering through woven natural structures to the use of textures like raw wood, glass, and concrete, our visuals speak directly to the core of Sfer Ik’s brand. The organic shapes and materials we emphasized in the photos not only mirror the space's natural surroundings but also resonate with the brand’s commitment to sustainability and connection to the environment. This content offers the viewer a glimpse into an experiential, almost otherworldly environment, making Sfer Ik’s digital presence as immersive as the space itself.