Differences in Creative Direction
When we stepped into the Whipple Street kitchen, we had the rare opportunity to tell two very different stories, for two different brands, in the same space — on the same day.
SHIIR Rugs Lookbook
In 2023, I led the social media campaign for SHIIR Rugs’ new lookbook launch while serving as Marketing Associate at Soucie Horner Design Collective. Because SHIIR’s story is one of craftsmanship, innovation, and material exploration, I knew the campaign needed to do more than simply flip through the catalog — it needed to make the lookbook feel like a tactile, collectible object, and spotlight the artistry behind the brand’s work.
The Dorchester x Pierre Yves Rochon
In 2024, as Marketing Coordinator at Pierre-Yves Rochon (PYR), a Paris-based interior design firm recognized globally for its hospitality work with brands such as the Four Seasons, the Waldorf Astoria, the Ritz Carlton, Chopard, and the Peninsula, I oversaw a milestone moment for our digital presence.