The Dorchester x Pierre Yves Rochon
In 2024, as Marketing Coordinator at Pierre-Yves Rochon (PYR), a Paris-based interior design firm recognized globally for its hospitality work with brands such as the Four Seasons, the Waldorf Astoria, the Ritz Carlton, Chopard, and the Peninsula, I oversaw a milestone moment for our digital presence.
Only months after the unveiling of the redesigned Dorchester Hotel in London’s Hyde Park, the property was named the #1 Hotel in London by Condé Nast Traveler’s Readers' Choice Awards — one of the most respected honors in the travel industry. We seized this opportunity to collaborate with The Dorchester brand on Instagram, celebrating the recognition with a tailored post that aligned with both PYR’s design prestige and The Dorchester’s storied legacy.
Results & Impact
The collaboration resulted in one of PYR’s highest-performing posts ever, reaching more than 15,000 users—with 86% of that audience being non-followers. Engagement spiked with a 197% increase in Accounts Reached and a 127% increase in Accounts Engaged compared to average posts. The content remains a top-ranking post under hashtags such as #DorchesterCollection, #TheDorchester, #LondonHotels, #HydeParkLondon, and #ReadersChoiceAwards.
Beyond vanity metrics, the post reached a highly relevant audience: hotel owners and developers, general managers, hospitality executives, and real estate investors—the exact decision-makers and stakeholders PYR sought to influence. This alignment of performance data with strategic audience targeting solidified the post as a benchmark for future PYR collaborations and a case study in turning cultural moments into measurable brand growth.