Stylish minimalistic interior with black armchair, dark vase holding long branches, stacked books, decorative tray with a bowl, and a candle on a black table.

Curated by SG Home

West Town, Chicago, Illinois - 2024

At the 847 Collective, we handle all aspects of brand management for Curated by SG, ensuring that every facet of Sonal’s business reflects her distinct style and vision. Our partnership goes beyond the basics of digital presence—we’re essentially the custodians of her brand, overseeing everything from content strategy and creative direction to public relations and social media management.

We manage the daily intricacies of Curated by SG’s brand, crafting compelling narratives, ensuring consistent messaging, and positioning her offerings in the best possible light across multiple channels. Whether it’s developing campaigns, refining her visual identity, or engaging with her audience through targeted digital marketing, we take care of it all. Our goal is to ensure Curated by SG's brand remains cohesive and strong while reaching the right clientele, allowing Sonal to focus on sourcing her incredible pieces and designing with her signature flair.

Open book on a black marble coffee table with patterned beige couches in the background, illuminated by rainbow light reflections.
Cozy room with a modern lamp on a wooden cabinet, metal flower sculpture, sunlight creating patterns on furniture, and a textured brick wall backdrop.
Round black marble table with beige veining, next to a gray textured sofa, with sunlight casting partial shadows.
Luxurious crystal chandelier with multiple tiers, hanging from the ceiling in a room with gray brick walls and a window.
Close-up of black chair legs on patterned rug
Close-up of a person arranging a decorative jar on a glass table with a chessboard, a book, and a metal decorative box.
Woman examining a decorative object in a stylish room with modern furniture and art. Sunlight creates reflections on surfaces.
Elegant dining setting with dark marble table, black chairs, and decorative candles, vases, and pottery on a brick wall background.
Woman sitting on a couch reading a magazine in a well-lit room with decorative items and a chandelier.
Close-up of a textured stone column base with curved grooves on a patterned rug.
Person holding a black striped decorative vase
Woman sitting on red sofa with a mug, wearing a beige shirt and brown boots.
A wooden vase with green branches and yellow leaves on a stone table, set against a neutral background.
Modern interior with a black armchair and a marble coffee table. On the table, there are books, a black vase with branches, a candle, and a decorative tray with a bowl. The background wall is light-colored with a wooden accent panel.
A round table with black chairs surrounding it. A white vase with leafy branches is on the table. The room has a rustic brick wall with a piece of art depicting a horse.
Modern living room with a curved velvet sofa, red cushion, wooden cabinet with decorative panels, table lamp with crystal base, abstract art, and marble coffee table with pottery.
A vintage-style interior with a crystal chandelier, a round wooden table, beige curved sofas, and an abstract painting. Shelves in the background display stacked furniture pieces.
Abstract artwork with human face and geometric shapes
Mirrors with ornate frames reflecting a window and interior light
Person placing a rustic vase on a glass shelf with a brass frame, next to a ceramic bowl and stacked books.
Collage of vintage and modern furniture items, decor, and home interiors. Includes sofas, chairs, tables, vases, lamps, and decorative accessories, alongside images of people. A focus on the aesthetics of vintage and curated furniture.

SOCIAL MEDIA

SOCIAL MEDIA

The 847 Collective helped refresh Curated by SG’s Instagram with a full aesthetic revamp, bringing the brand’s new look to life. By aligning with their updated brand standards, we created a sleek, cohesive feed that speaks to both design pros and vintage furniture lovers. All of our work was organic, helping Curated by SG reach new people while keeping the vibe luxe yet accessible.

Infographic with four line charts showing social media analytics. Top left: Follower count increased by 1,600%. Top right: Content interactions increased by 100%. Bottom left: Page visits increased by 236.5%. Bottom right: Page reach increased by 1,200%. Each chart displays data over several months with specific spikes in performance.

Floral Arrangement Workshop

The 847 Collective, a boutique marketing + PR studio, helped our client plan an intimate floral-arranging workshop at their store—going beyond the typical studio visit—to give Chicago-based interior and event designers a more personal, hands-on experience while still being surrounded by the beautiful curated finds in the store. Attendees included Chicago-based Interior Designers from Soucie Horner Design Collective, Alissa Johnson Interiors, Studio Eidos Design, Paul Studio Design, Studio Vendome Interior Design, Milwaukee-based event planner Q Jancola, and others.

Guided by Fanny Müller of MF Floral + Decor, the workshop featured blooms chosen to reflect the essence of Curated by SG, including Anthuriums, Orchids, Carnations, Butterfly Ranunculus, Amaranthus, and Westminister Roses. The 847 Collective managed everything from concept to execution—ensuring each designer departed with fresh skills, creative inspiration, and meaningful connections that could be applied directly to their own work.

Collage of floral arrangement event with multiple images showing flower arrangements, people interacting, and a workshop setting.

PRESS

Coming Soon

PRESS Coming Soon