https://www.the847.co/journal daily 0.75 2026-02-16 https://www.the847.co/journal/producing-a-bridal-brand-campaign-mz9g8-2lp2r monthly 0.5 2026-02-16 https://www.the847.co/journal/producing-a-bridal-brand-campaign-mz9g8 monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771189990803-3EF4WU68PTO697ZNJ2HX/86b2261639aec987006dee13438a3dd3.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771189993768-JJXSKH8QMHNKS8RW1LLH/iranian_wedding_ceremony-660x447.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771192659004-YFHO2T63XZUH3CF6VQFU/mari-trancoso-60.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771192658661-XLONFHRHWQ1YFCMABWSP/mari-trancoso-312.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771193962319-0XJPE1G5WFANDEV8BGSV/mari-trancoso-1.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771193962358-S7B77198JVP2DJ6R5SDL/mari-trancoso-5.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771193965958-V579A2FDQIFU3KMMFP0H/mari-trancoso-8.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771193969032-5UL0CPQBTAIEWGAJPCQQ/mari-trancoso-11.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219086434-DKZ2S33WWKNGIMJIQ84X/goli-june-13.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219088723-9W4QLDBZ0LGY98MD65GG/goli-june-76.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219098113-0TT21BBWPQFLCVKTEU2N/mari-trancoso-19.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219098422-UWAOVVNBCZQG5EL58A7G/mari-trancoso-29.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219099718-3Q3CIMTL650KUAI0NNM3/mari-trancoso-151.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219100425-JN454UWANEIE9W9DUO3O/mari-trancoso-283.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219101618-11ZKNS3RXSCPK93COQZ0/mari-trancoso-284.jpg Journal - Producing a Bridal Brand Campaign https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1771219103065-ZMFYHI7U5W4FPT6QT13Z/mari-trancoso-296.jpg Journal - Producing a Bridal Brand Campaign https://www.the847.co/journal/differences-in-photography-and-styling-interior-design-vs-home-decor-brand-mhedw monthly 0.5 2025-09-26 https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639847-XWNWG3LKWTFN4V1AF7GN/SucherStudios_WhippleStreet_01.jpg Journal - Differences in Creative Direction https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639832-V8IX5AA8WBB7N2A90OYD/MarigoldMarket_01+%282%29.jpg Journal - Differences in Creative Direction https://www.the847.co/journal/shiir-2023-txrj7 monthly 0.5 2025-09-26 https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639996-3QZRJ45TAE3BMGF61886/Untitled+%285+%C3%97+4+in%29+%281%29.gif Journal - SHIIR Rugs Lookbook - Part One: The Lookbook as an Object The first post introduced the lookbook as the centerpiece of the campaign. I designed a custom mockup and placed it against a concrete background, opting for a clean, minimal setting that kept the focus on SHIIR’s rich visuals. This approach allowed the lookbook to feel modern and sculptural, mirroring SHIIR’s avant-garde yet timeless design language. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251640004-6XWYZVGFVVHXTS38FWKI/Untitled+%28Instagram+Post+%2845%29%29.gif Journal - SHIIR Rugs Lookbook - Part Two – Materiality Brought to Life For the second post, I brought the rugs “out” of the lookbook — focusing closely on textures, fibers, and patterns. This reel highlighted SHIIR’s breadth of materiality, from wool and silk to leather and PET, giving followers a closer look at the craftsmanship and innovation that define the brand. https://www.the847.co/journal/dorchester-pyr-48ent monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639933-NHTGTDJFTFMC9T39OXHL/469518333_18295783921227185_7417556727193518227_n.jpg Journal - The Dorchester x Pierre Yves Rochon https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639947-G1JN8NIQ9JOAMIEKGFY9/469691573_18295783858227185_4916304096870457297_n.jpg Journal - The Dorchester x Pierre Yves Rochon https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639918-VV1D2DN8TAQ3RW0AVSFB/469566795_18295784059227185_8873290702467174899_n.jpg Journal - The Dorchester x Pierre Yves Rochon https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639905-SSFKS7VN30WOBRRVVOXO/469852759_18295784032227185_7473272517697609911_n.jpg Journal - The Dorchester x Pierre Yves Rochon https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251639968-42KP0I20VBJGXECSJDO1/Untitled+design+%286%29.jpg Journal - The Dorchester x Pierre Yves Rochon - Results & Impact The collaboration resulted in one of PYR’s highest-performing posts ever, reaching more than 15,000 users—with 86% of that audience being non-followers. Engagement spiked with a 197% increase in Accounts Reached and a 127% increase in Accounts Engaged compared to average posts. The content remains a top-ranking post under hashtags such as #DorchesterCollection, #TheDorchester, #LondonHotels, #HydeParkLondon, and #ReadersChoiceAwards. Beyond vanity metrics, the post reached a highly relevant audience: hotel owners and developers, general managers, hospitality executives, and real estate investors—the exact decision-makers and stakeholders PYR sought to influence. This alignment of performance data with strategic audience targeting solidified the post as a benchmark for future PYR collaborations and a case study in turning cultural moments into measurable brand growth. https://www.the847.co/journal/category/Hospitality monthly 0.5 https://www.the847.co/journal/category/Creative+Direction monthly 0.5 https://www.the847.co/journal/category/Social+Media monthly 0.5 https://www.the847.co/journal/category/Home+Decor monthly 0.5 https://www.the847.co/journal/category/Product monthly 0.5 https://www.the847.co/journal/category/Interior+Design monthly 0.5 https://www.the847.co/journal/tag/PR monthly 0.5 https://www.the847.co/journal/tag/interior+design monthly 0.5 https://www.the847.co/journal/tag/Social+Media monthly 0.5 https://www.the847.co/journal/tag/AI monthly 0.5 https://www.the847.co/journal/tag/creative+direction monthly 0.5 https://www.the847.co/journal/tag/public+relations monthly 0.5 https://www.the847.co/journal/tag/photography monthly 0.5 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https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/9c664133-f42d-4760-9cc4-3fbca8a32a84/IMG_1165+copy.png Home https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/8755b0a3-8ee1-49c8-8416-29c7812a3748/image.png Home https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251623764-TPOFL9KJFEOS85TYWY5K/Curated+by+SG+Content+Shoot+10342.jpg Home https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/c7cb08ea-de14-4a0e-984e-30de53d1dcb9/1-1600h.webp Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/4b237431-69a3-45ad-8bdb-e3947259051c/imgg-demo-qs29Y0Ih.jpg Home https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/eacccd11-9287-4b8a-9a03-93654d86b4b9/NobuHotel_HamidAhmadi.JPG Home https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/1767251646540-434L2P3IPVOS0F89BMJ3/09%2520copy_VSCO.JPG https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/d55ee204-1902-427c-86a4-7adadd352748/DTS_FINISHING_DETAILS_Fanette_Guilloud_Photos_ID7890.jpg https://www.the847.co/services daily 0.75 2026-03-15 https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/28b617b3-50b3-4100-8121-2bed23928bb2/THEASHER_01.jpg https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/240801f8-d100-4941-a7c2-4482bde99e17/Photo+Oct+23+2025%2C+12+58+24+PM+%281%29.jpg https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/a0ce3437-6e79-4c2d-8622-c3566d9240ab/mari-trancoso-5.jpg https://www.the847.co/portfolio-pr daily 0.75 2026-03-06 https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/d096e013-4abc-4ca5-aee0-171a4fe5fc92/8.png PR + CREATIVE COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/8fb858e0-da82-4e2f-b937-7bd79f5849ba/1.jpg PR + CREATIVE COMMUNICATIONS A retro-style kitchen with wooden cabinets, a stove, and pink accents, including a pink floral arrangement and pink pods on the countertop. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/5ad323f3-8d03-4519-a433-5f8404ece4bd/2.jpg PR + CREATIVE COMMUNICATIONS A bright living room with large windows, a fireplace, and two sofas with patterned pillows. A bouquet of pink and white flowers sits on a wicker coffee table in front of the fireplace. The room has a minimalist decor with a wall-mounted TV above the fireplace and two matching lamps on either side. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/7ead358a-9c2a-4a27-8e8e-e32beb19b112/10.png PR + CREATIVE COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/a344059b-c3e6-4f40-bbc2-da0588912222/7.jpg PR + CREATIVE COMMUNICATIONS Living room with mostly white furniture, pink accents, and a fireplace. Large windows with sheer curtains. Artwork on the walls. Overlaid with the word "LUXE" in black letters. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/9d3e1087-7196-466d-8f0d-35f5564cd6ce/7.png PR + CREATIVE COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/6585fb97-82da-44d4-93b0-c7a816736d94/9.jpg PR + CREATIVE COMMUNICATIONS Interior of a modern dining room with a round table, black chairs, a large vase with greenery, and a brick wall with artwork in the background. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/7808e082-4fa8-440d-b197-b0ef29372d32/9.png PR + CREATIVE COMMUNICATIONS https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/a6024f94-0085-416b-8ebe-7dcdfc511fc4/10.jpg PR + CREATIVE COMMUNICATIONS A table with a metallic floral sculpture, a lamp with a white shade and a golden base, a wooden cabinet, and a piece of marble art. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/a336da07-bc65-4a29-b07f-bb228e2e23b2/3.jpg PR + CREATIVE COMMUNICATIONS A woman in a plaid blazer and jeans standing with crossed arms inside a modern room, with a wooden cabinet, a lamp, a sculptural piece, and stacked books in the background, overlaid with the text 'skyline'. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/3efcb44e-925c-4842-b2bb-f2b9c54e51db/4.jpg PR + CREATIVE COMMUNICATIONS A woman with long blonde hair, glasses, and red lipstick sitting on a cream-colored couch, wearing a red leather jacket and light-colored pants, with the Skyline logo overlaid on the image. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/e5998403-7a40-4a5b-af9c-385069fb25ac/5.jpg PR + CREATIVE COMMUNICATIONS A modern house with a stone and wood exterior, surrounded by a well-maintained lawn and trees, with the text 'Luxe Readers' Choice Awards' and a red stylized 'R' overlayed in the center. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/8ea67c01-0247-4de4-bcf7-c0b9ec0a9e3b/6.jpg PR + CREATIVE COMMUNICATIONS A bedroom with a bed, nightstand, dresser, and decorative wallpaper. The bed has pillows and a blanket, with a bedside lamp and plants nearby. An award logo overlay is in the center. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/12393502-f563-4511-83aa-8c920169644a/8.jpg PR + CREATIVE COMMUNICATIONS Living room with large windows, patterned black and white rug, white chairs, and a dining table with greenery centerpiece. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/21337f97-a8bf-4dbb-ad7f-2169543efd3c/Untitled+design+%283%29.jpg PR + CREATIVE COMMUNICATIONS Bright white kitchen with natural light, wooden island table, hanging pendant lights, and large windows. https://images.squarespace-cdn.com/content/v1/69561e972b3f6d5b7f7fd87d/dbd406a8-21b0-4028-aba4-d7dd8e2f0d77/MARCO+ZAMORA+x+CURATED+BY+SG.png PR + CREATIVE COMMUNICATIONS Interior of a living room with a wooden bench with pink cushions, a wooden coffee table, a fireplace, and various decorative items and art on the walls. 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